Social networks and a whole new kind of social serices are the heart of the deep transformational changes the web is going through. Social factors play an ever increasing important role within media and the ability to cooperate, collaborate and coordinate ideas, projects and complex work in a highly distributed way is becoming a characterizing trait of the new successful companies and organization surfing the efficiencies and insight afforded by social networks.

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Link: http://www.masternewmedia.org/news/2006/12/09/social_networks_and_social_services.htm#ixzz0mXB91lqM

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