Reciprocity

Reciprocity

It is possible for one blog to link too many others, but not receive links in kind. Similarly, a blog may be very popular but not reciprocate the attention it is receiving. If there is true interaction and relationship formation within the community, the ties will be reciprocal, which we found true for all three communities. Reciprocal blog roll links indicate possibly only a mutual awareness, whereas reciprocal post citations imply that both blogs actively discussed or linked to one another in their posts – a less likely event given that post citations are fewer in number. It is therefore unsurprising to find that a greater fraction of blog roll links are reciprocated than are post citations. In general, bloggers do tend to reciprocate blog roll links merely as a courtesy. Finally, it is interesting to observe that for the Kuwait blogs, it is the comments that are most often reciprocated, making commenting the most conversational and mutual activity.

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