6.3 Reciprocity

It is feasible for one blog to link too many others, but not accept links in variety. Similarly, a blog may be very fashionable but not reciprocate the attention it is acceptance. If there is true interaction and relationship formation within the community, the ties will be joint, which we found true for all three communities. Reciprocal blog roll links show probably only a mutual attentiveness, whereas reciprocal post citations involve that both blogs dynamically discussed or linked to one another in their posts , a less likely event given that post citations are less in number. It is therefore conventional to find that a greater part of blogroll links are shared than are post citations. In general, bloggers do tend to return blog roll links merely as a good manner.

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